Elevating Go RN's Social Media to Drive Unprecedented Growth
Go RN, a healthcare tech company, faced challenges in expanding its social media presence and competing in a saturated market. In just two months, 13 DEGREES helped Go RN double its social media following, amplify its monthly reach from 1.1k to 1.5 million, and increase sales leads by 10x — all through entirely organic strategies. Additionally, 13 DEGREES launched the Go RN Podcast as an innovative sales funnel to engage potential clients and drive meaningful business connections.
Case Study:
engagement rate
7.2%
32M
impressions
64K%
81M
views
follower growth rate
Go RN is a healthcare tech innovator committed to streamlining staffing and operations for medical facilities.
Despite its valuable solutions, Go RN struggled to establish a strong online presence, limiting its ability to connect with target audiences and drive sales in the highly competitive healthcare industry.
Go RN faced three significant obstacles:
Limited Social Media Presence: A small following hindered their ability to connect with healthcare professionals and decision-makers.
Minimal Brand Awareness: Their offerings were overshadowed by larger competitors.
Low Sales Leads: Without a strong digital strategy, lead generation was stagnant, restricting growth potential.
The Challenge
The Solution
13 DEGREES implemented an organic, data-driven approach to meet Go RN’s goals:
Content Strategy Overhaul: Developed a robust mix of educational, engaging, and visually appealing content tailored to healthcare professionals.
Community Engagement: Focused on authentic interactions, responding to comments, answering questions, and fostering trust among followers.
Trend-Led Creativity: Leveraged healthcare-related trends and storytelling to captivate and grow the audience.
Strategic Consistency: Maintained a consistent posting schedule, ensuring Go RN remained visible and top-of-mind for its audience.
The Go RN Podcast: Launched as a thought leadership platform and sales funnel, the podcast available here featured engaging discussions with industry leaders to attract and nurture client relationships.
Analytics-Driven Optimization: Used organic performance metrics to refine strategies and replicate what worked best.
The Process
Discovery & Strategy: 13 DEGREES conducted an in-depth audit of Go RN’s existing platforms and identified key areas for improvement.
Execution: Created high-quality, trend-driven content that resonated with healthcare professionals, emphasizing Go RN’s unique value.
Podcast Development: Designed, produced, and launched the Go RN Podcast to elevate brand credibility and serve as a conversational entry point for potential clients.
Engagement: Focused on building an active community by initiating and responding to meaningful conversations.
Iterative Improvement: Regularly analyzed organic performance data to optimize future posts and maximize impact.
The Results
13 DEGREES’s strategic organic approach delivered extraordinary outcomes:
Social Following: Doubled in just two months.
Brand Reach: Skyrocketed from 1.1k monthly impressions to 1.5 million—all organically.
Lead Generation: Increased sales leads by 10x, driving significant revenue growth.
Podcast Impact: Positioned Go RN Podcast as a thought leadership hub, providing direct value to clients and generating qualified leads.
Engagement: Achieved a 75,000% boost in interactions, creating a vibrant and active community.
“Since working with 13 DEGREES, we've increased followers by 100%, engagement by 75,000%, and website traffic.
Our brand awareness has escalated, and we've generated quality leads that have converted into sales and meaningful business relationships. I highly recommend 13 DEGREES to any business looking to take their brand and social media marketing to the next level. She is a true partner and an extension of our team."
Vanessa Benavides, CEO, Go RN
The Go RN case highlights the power of innovative, organic strategies to achieve remarkable results:
Consistent, high-quality content can rival paid campaigns in driving growth.
Thought leadership platforms, like podcasts, are invaluable sales tools for niche industries.
Authentic community building fosters long-term engagement and trust.
Lessons Learned
Conclusion
Through 13 DEGREES’s tailored and fully organic social strategy, Go RN transformed its digital presence and achieved remarkable growth in a short timeframe. By introducing the Go RN Podcast, they not only connected with their audience on a deeper level but also established a long-term sales funnel for meaningful client relationships.
